The Importance of Auditing: Keeping Your Affiliate Marketing Content Relevant
One of the remarkable advantages of affiliate and partnership marketing lies in the ability to create evergreen content. This type of content continues to generate commissions long after the initial effort has been made. However, the digital landscape is constantly evolving. Services get updated, more relevant options emerge, and new topics gain prominence. This is where the crucial role of auditing comes into play.
Regardless of how old a post is, if it still contains relevant copy and holds SEO value, it can continue to attract visitors through web searches. With functioning links, an older post can drive referrals just as effectively as when it was first published. However, if the post is riddled with broken links or outdated information, visitors will quickly move on, leaving behind missed opportunities.
Now, you might be wondering, is auditing a laborious task?
While auditing may seem like a significant undertaking, it doesn’t have to be an exhaustive process. Audits can be conducted on a monthly, quarterly, or bi-quarterly basis, depending on your preference and needs. The objective is to refresh your content and maximize its potential for conversion—a spring cleaning of sorts.
To streamline the auditing process, consider the following tips:
Divide Your Auditing: To save time, categorize your auditing into groups. Focus on the most visited posts or identify older posts that are still relevant today.
Keyword Focus: Pay attention to keywords. If you find that one of your Bambee posts is gaining popularity, audit the copy to identify potential keywords that can be transformed into affiliate links, opening up additional opportunities.
Leverage Current Sales/Promotions: Add a current sale or promotion to an older post that is still relevant. Just remember to remove it once the sale or promotion ends to maintain accuracy.
Ultimately, the frequency of your audits is a decision you make based on your site management and content strategy. However, even periodic and simple audits will ensure your site and content remain fresh, relevant, and brimming with potential. Integrating audits into your schedule might require a little effort, but the payoff is well worth it.
By regularly auditing your content, you ensure that it aligns with the ever-changing digital landscape, providing visitors with valuable and up-to-date information. Moreover, maintaining the relevance of your affiliate marketing content opens the door to increased conversions and long-term success. So, invest a little time in auditing, and reap the rewards of a thriving affiliate marketing strategy.